Stop and Smell the Roses

by Steven Hourston on March 11, 2013

David Attenborough , the lyrics from What a Wonderful World and the BBC’s Natural History Unit. A winning combination to help even the busiest of people to stop and smell the roses. It works for me.


No Nonsense

by Steven Hourston on February 20, 2013

How about this for a compelling marketing message? Can you explain the benefits of your service as clearly as this?



by Steven Hourston on January 28, 2013

The mountain of Lochnagar towers above Ballater, a small town on the edge of the Cairngorms with a very special butchers shop. Michael Sheridan began trading in 1963 from a small van and he soon had his own shop in Ballater. I was reminded of Sheridan’s when I bought some revolting sausages from a well [...]


Surge in Online Sales

by Steven Hourston on January 8, 2013

A surge in retail online sales proves that more of your customers browse and buy online. UK like for like retail sales rose by just 0.3% in December 2012, but online sales stormed ahead by 17.8%. Total retail sales increased by 1.5%. Morrisons had a poor Christmas with sales falling by 2.5%. Their chief executive [...]


Which Photo Got 108% More Conversions?

by Steven Hourston on January 3, 2013

One of these photos gave a business 108% more enquiries. Which one’s the winner? You’ll find out in this short video which is normally only available to members of Business Sparks. You’ll also discover how to choose the best photo for your website. Most of your competitors mistakenly choose the wrong photo – you’ll see [...]


An Inspiring Message For Any New Year.

January 1, 2013

Steve Jobs commencement address to the students of Stanford in 2005. A inspiring message for any New Year. Here’s to brilliant 2013.

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How To Use Crowd Funding For Capital, Revenue and PR

December 19, 2012

Crowd Funding is booming and enables just about anyone with a great idea to ask the “crowd” for small sums of money. If enough of the “crowd” support the idea these small sums can add up to a significant investment, funding the idea to fruition. Here’s how it works The person seeking backing promotes their [...]

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How Will You Measure Your Life?

December 14, 2012

In this TED video, innovation expert, Clayton Christensen shares the lessons he gave to the Harvard Business School’s 2010 graduating class. He offers a series of guidelines for finding meaning and happiness in life. He uses examples from his own experiences to explain how high achievers can all too often fall into traps that lead [...]

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