How To Get Your Website To Soar

December 13, 2012

Thank you to everyone who attended the webinar hosted by Ann and Steven. I’m particularly grateful to those of you who submitted your websites for feedback. On this page you’ll find a copy of the webinar. I’ve also added a bonus video called “Why Don’t They Convert?” You simply must watch this video because it [...]

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Triumph or Disaster?

December 7, 2012

A farmer had only one horse. One day, his horse ran away. All the neighbours came by saying, “I’m so sorry. This is such bad news. You must be so upset.” The man just said, “We’ll see.” A few days later, his horse came back with twenty wild horses. The man and his son corraled [...]

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No Argument in the World Can Ever Compare With One Dramatic Demonstration

December 5, 2012

4 minutes ago I ordered some Sugru. I heard about it for the first time last Friday and was intrigued enough to watch this video. What an amazing product and this video proves this quote from Claude Hopkins: “No argument in the world can ever compare with one dramatic demonstration.” This video prompted me to order [...]

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But You Promised…

December 3, 2012

Last Saturday I promised to take the kids swimming. I’d enjoyed a few glasses of red wine on Friday evening, so when they jumped on me while it was still dark on Saturday morning I groaned that we’d go on Sunday instead. But dad you promised… 2 hours later I was being drowned by sea-monsters [...]

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Ever Worked For a Psychopath?

November 30, 2012

In this TED talk Jon Ronson reveals that 4% of execs are psychopaths. He discusses some of their traits… Have you ever worked for a psychopath?

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How to Increase Your Customer Engagement by 9x

November 28, 2012

Have you ever done a psychometric test? You answer a lot of strange questions and in return get a detailed profile, that’s disturbingly accurate. The first one I ever did revealed… “Steven understands the need for rules and regulations, but he may not wish to be personally bound by them.” I read that and thought [...]

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A Talented Entrepreneur Who Endured 9 Months of Stomach-Churning Worry

November 22, 2012

Simon’s integrity struck me the minute he opened his mouth. He’s hard working, enthusiastic and honest and his voice conveys these values. We had our first conversation on the phone and meeting him in person reinforced my initial impression. I watched him as he served a customer, although he didn’t notice, because his customer had [...]

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What’s The Best Feeling You Can Give Your Customer?

November 22, 2012

Jamie, my second son is 3 and he’s the most physical human being I’ve ever encountered. He has no concept of personal space much to the annoyance of his older brother, Callum. He also demands complete attention, which can occasionally test my legendary patience. If he detects even a hint of multi-tasking or wavering focus [...]

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