Win More Customers

If you could wave a magic wand and make one wish come true for your business, what would you choose? I’d wish for hoards of eager customers. Here’s why…

No Nonsense

February 20, 2013

How about this for a compelling marketing message? Can you explain the benefits of your service as clearly as this?

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January 28, 2013

The mountain of Lochnagar towers above Ballater, a small town on the edge of the Cairngorms with a very special butchers shop. Michael Sheridan began trading in 1963 from a small van and he soon had his own shop in Ballater. I was reminded of Sheridan’s when I bought some revolting sausages from a well [...]

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Surge in Online Sales

January 8, 2013

A surge in retail online sales proves that more of your customers browse and buy online. UK like for like retail sales rose by just 0.3% in December 2012, but online sales stormed ahead by 17.8%. Total retail sales increased by 1.5%. Morrisons had a poor Christmas with sales falling by 2.5%. Their chief executive [...]

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No Argument in the World Can Ever Compare With One Dramatic Demonstration

December 5, 2012

4 minutes ago I ordered some Sugru. I heard about it for the first time last Friday and was intrigued enough to watch this video. What an amazing product and this video proves this quote from Claude Hopkins: “No argument in the world can ever compare with one dramatic demonstration.” This video prompted me to order [...]

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But You Promised…

December 3, 2012

Last Saturday I promised to take the kids swimming. I’d enjoyed a few glasses of red wine on Friday evening, so when they jumped on me while it was still dark on Saturday morning I groaned that we’d go on Sunday instead. But dad you promised… 2 hours later I was being drowned by sea-monsters [...]

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How to Increase Your Customer Engagement by 9x

November 28, 2012

Have you ever done a psychometric test? You answer a lot of strange questions and in return get a detailed profile, that’s disturbingly accurate. The first one I ever did revealed… “Steven understands the need for rules and regulations, but he may not wish to be personally bound by them.” I read that and thought [...]

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A Talented Entrepreneur Who Endured 9 Months of Stomach-Churning Worry

November 22, 2012

Simon’s integrity struck me the minute he opened his mouth. He’s hard working, enthusiastic and honest and his voice conveys these values. We had our first conversation on the phone and meeting him in person reinforced my initial impression. I watched him as he served a customer, although he didn’t notice, because his customer had [...]

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What’s The Best Feeling You Can Give Your Customer?

November 22, 2012

Jamie, my second son is 3 and he’s the most physical human being I’ve ever encountered. He has no concept of personal space much to the annoyance of his older brother, Callum. He also demands complete attention, which can occasionally test my legendary patience. If he detects even a hint of multi-tasking or wavering focus [...]

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