Win More Customers

If you could wave a magic wand and make one wish come true for your business, what would you choose? I’d wish for hoards of eager customers. Here’s why…

Amazon, Google and Starbucks: Do the Right Thing.

November 20, 2012

Did you know that Stephen Fry’s favourite utensil is the snappily named “3 in 1 Aluminium Apple Peeler Corer Slicer Cutter Machine?” 104 reviewers on Amazon agree with him giving it 4.4 stars out of 5. My kids love it. In June I bought a Digital Tyre Inflator on Amazon because 348 people gave it [...]

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Personal Branding: How to Fill Page 1 of Google With Your Name

October 31, 2012

When did you last Google yourself? Your customers, suppliers and contacts check you out on Google all the time. Do they see an impressive personal brand dominating the page? Do the results prompt them to use your services, or do they put them off? Google yourself right now… Google …does every result positively promote you and [...]

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Which Emotions Are Triggered By Your Service Or Product?

October 15, 2012

Unless you serve Spock, you must compete in the marketplace of emotions. Emotion drives human behaviour. Neuroscientists and psychologists have studied how our brains are activated when making buying decisions. And they’ve made a surprising discovery. Customers think they consciously decide what they buy, but that’s not what the scientists have found. They’ve discovered that our [...]

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The 2 Minute Body Posture That Can Increase Your Chance of Success

October 12, 2012

Watch Amy Cuddy’s fascinating TED talk:  Your body language shapes who you are. Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” – standing in a posture of confidence, even when we don’t feel confident – can affect testosterone and [...]

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The Stories Your Customers Love to Hear

October 10, 2012

People buy from people and they choose the person who elicits the right feelings, not the person with the best arguments. The best and fastest way to elicit the right feelings is to tell stories. For thousands of years our ancestors sat round fires and exchanged stories. These stories were crucial to their survival: where [...]

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Will The Killer Question Most Adults Ask Their Pharmacist Help You To Win More Customers?

September 19, 2012

My first job was as a Pharmacist with Boots the Chemists. I’d just spent 3 years learning about the science of how drugs worked and I was eager to share this knowledge with my customers. But they couldn’t care less. They wanted to know the answers to 3 questions Will this medicine make me feel [...]

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How To Win More Customers In 5 Easy Steps

September 14, 2012

What business are you in? If you could wave a magic wand and make one wish come true for your business, what would you choose? If I were you, I’d wish for hoards of eager customers. Here’s a story to explain why. The other night we abandoned our 3 kids and went in search of [...]

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