Win the Conversion

Do visitors to your website convert and take the action you want? Learn how to turn your website into an amazing source of new customers.

How To Get Your Website To Soar

December 13, 2012

Thank you to everyone who attended the webinar hosted by Ann and Steven. I’m particularly grateful to those of you who submitted your websites for feedback. On this page you’ll find a copy of the webinar. I’ve also added a bonus video called “Why Don’t They Convert?” You simply must watch this video because it [...]

Read the full article →

The Stories Your Customers Love to Hear

October 10, 2012

People buy from people and they choose the person who elicits the right feelings, not the person with the best arguments. The best and fastest way to elicit the right feelings is to tell stories. For thousands of years our ancestors sat round fires and exchanged stories. These stories were crucial to their survival: where [...]

Read the full article →

I’m Your Customer: Here Are 19 Things You Should Know

August 3, 2012

I’m a customer who’s interested in your service. Here are some things you should know about me: I’ll judge you in seconds and I can tell in a heartbeat if you want to help me or if you’re just going through the motions. You don’t know it but I might have already decided not to [...]

Read the full article →

Where Are the Giraffes in Your Business?

July 27, 2012

I used to hunt for giraffes. Unfortunately my hunting didn’t involve an amazing camera, telephoto lens and an exotic location. I hunted in a Boots the Chemist’s shop and I was always on the look out for giraffes. A giraffe was a customer who suddenly craned their neck to try and find what they were [...]

Read the full article →

Sell Like a Drug Dealer

July 24, 2012

When I started work I hated the idea of selling. To be good at selling I mistakenly thought you had to be a loud, over-confident extrovert who could reverse every objection and make people buy from you. And to be honest that appalled me. I couldn’t do it and more importantly I never wanted to [...]

Read the full article →

Does Your Website Smell Like a Skunk?

July 20, 2012

Here’s a copy of a presentation I posted on Slide Share. It’ll help you to take a fresh look at your website from your visitors perspective. Hopefully yours smells of roses rather than a skunk! Does Your Website Smell Like a Skunk? from Steven Hourston

Read the full article →

Are You Unique or Are You Invisible?

June 18, 2012

Coffee break posts are sometimes slightly “off topic” from the main goal of this blog to help educate and equip you for greater success with your business. My kids love this video. I love it too and some of it’s shot in Edinburgh, where I was born. It’s a clip of Danny MacAskill, a Scottish trials cyclist showcasing his [...]

Read the full article →

What Has The Biggest Customer Migration in History Done to Your Business?

April 27, 2012

Just like this herd of Wildebeest your customer’s have been on a massive migration except they didn’t have to brave crocodile infested rivers. There’s one other difference, your customer’s aren’t coming back. So, where are your customers? You know where they are, they’re online. Here are some nuggets from the Office For National Statistics. 27.3 [...]

Read the full article →