Win the Search

Do customers find you or your competitors? Are you losing business because you’re invisible just when they need you? Learn how to win the search and attract all the customers you want.

A Talented Entrepreneur Who Endured 9 Months of Stomach-Churning Worry

November 22, 2012

Simon’s integrity struck me the minute he opened his mouth. He’s hard working, enthusiastic and honest and his voice conveys these values. We had our first conversation on the phone and meeting him in person reinforced my initial impression. I watched him as he served a customer, although he didn’t notice, because his customer had [...]

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Personal Branding: How to Fill Page 1 of Google With Your Name

October 31, 2012

When did you last Google yourself? Your customers, suppliers and contacts check you out on Google all the time. Do they see an impressive personal brand dominating the page? Do the results prompt them to use your services, or do they put them off? Google yourself right now… Google …does every result positively promote you and [...]

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Social Networks Infographic: Personal v Professional

September 26, 2012

Here’s an infographic on the use of social networks based on research by LinkedIn. How do personal and professional networks compare? What is increasingly important is for business owners to engage with their customers and potential customers via social networks. Those who build social proof will be visible. Those who don’t will be invisible. And [...]

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Where Are the Giraffes in Your Business?

July 27, 2012

I used to hunt for giraffes. Unfortunately my hunting didn’t involve an amazing camera, telephoto lens and an exotic location. I hunted in a Boots the Chemist’s shop and I was always on the look out for giraffes. A giraffe was a customer who suddenly craned their neck to try and find what they were [...]

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Increase Your Profits With Social Media

June 25, 2012

Social Media can consume a lot of your time. Before writing your blog, chatting on forums, pumping out emails, or building your Facebook, Google+ and Twitter following you should answer one killer question: “How will my activity increase my profits?” Social media is about deepening your relationship with existing customers and building trust and rapport [...]

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