Win Their Loyalty

Don’t settle for one sale. You’ll see how you can build your sales and profits with enthusiastically loyal customers.

Special

January 28, 2013

The mountain of Lochnagar towers above Ballater, a small town on the edge of the Cairngorms with a very special butchers shop. Michael Sheridan began trading in 1963 from a small van and he soon had his own shop in Ballater. I was reminded of Sheridan’s when I bought some revolting sausages from a well [...]

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How to Increase Your Customer Engagement by 9x

November 28, 2012

Have you ever done a psychometric test? You answer a lot of strange questions and in return get a detailed profile, that’s disturbingly accurate. The first one I ever did revealed… “Steven understands the need for rules and regulations, but he may not wish to be personally bound by them.” I read that and thought [...]

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What’s The Best Feeling You Can Give Your Customer?

November 22, 2012

Jamie, my second son is 3 and he’s the most physical human being I’ve ever encountered. He has no concept of personal space much to the annoyance of his older brother, Callum. He also demands complete attention, which can occasionally test my legendary patience. If he detects even a hint of multi-tasking or wavering focus [...]

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Amazon, Google and Starbucks: Do the Right Thing.

November 20, 2012

Did you know that Stephen Fry’s favourite utensil is the snappily named “3 in 1 Aluminium Apple Peeler Corer Slicer Cutter Machine?” 104 reviewers on Amazon agree with him giving it 4.4 stars out of 5. My kids love it. In June I bought a Digital Tyre Inflator on Amazon because 348 people gave it [...]

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I’m Your Customer: Here Are 19 Things You Should Know

August 3, 2012

I’m a customer who’s interested in your service. Here are some things you should know about me: I’ll judge you in seconds and I can tell in a heartbeat if you want to help me or if you’re just going through the motions. You don’t know it but I might have already decided not to [...]

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Increase Your Profits With Social Media

June 25, 2012

Social Media can consume a lot of your time. Before writing your blog, chatting on forums, pumping out emails, or building your Facebook, Google+ and Twitter following you should answer one killer question: “How will my activity increase my profits?” Social media is about deepening your relationship with existing customers and building trust and rapport [...]

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Are You Unique or Are You Invisible?

June 18, 2012

Coffee break posts are sometimes slightly “off topic” from the main goal of this blog to help educate and equip you for greater success with your business. My kids love this video. I love it too and some of it’s shot in Edinburgh, where I was born. It’s a clip of Danny MacAskill, a Scottish trials cyclist showcasing his [...]

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