Winning Offer

See how you can get an almost unfair advantage in attracting new clients and growing your business.

No Nonsense

February 20, 2013

How about this for a compelling marketing message? Can you explain the benefits of your service as clearly as this?

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Which Photo Got 108% More Conversions?

January 3, 2013

One of these photos gave a business 108% more enquiries. Which one’s the winner? You’ll find out in this short video which is normally only available to members of Business Sparks. You’ll also discover how to choose the best photo for your website. Most of your competitors mistakenly choose the wrong photo – you’ll see [...]

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No Argument in the World Can Ever Compare With One Dramatic Demonstration

December 5, 2012

4 minutes ago I ordered some Sugru. I heard about it for the first time last Friday and was intrigued enough to watch this video. What an amazing product and this video proves this quote from Claude Hopkins: “No argument in the world can ever compare with one dramatic demonstration.” This video prompted me to order [...]

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A Talented Entrepreneur Who Endured 9 Months of Stomach-Churning Worry

November 22, 2012

Simon’s integrity struck me the minute he opened his mouth. He’s hard working, enthusiastic and honest and his voice conveys these values. We had our first conversation on the phone and meeting him in person reinforced my initial impression. I watched him as he served a customer, although he didn’t notice, because his customer had [...]

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Which Emotions Are Triggered By Your Service Or Product?

October 15, 2012

Unless you serve Spock, you must compete in the marketplace of emotions. Emotion drives human behaviour. Neuroscientists and psychologists have studied how our brains are activated when making buying decisions. And they’ve made a surprising discovery. Customers think they consciously decide what they buy, but that’s not what the scientists have found. They’ve discovered that our [...]

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Your Customer’s Lizard Brain Does the Buying

October 12, 2012

You’ve got 3 brains inside your head but only one of them decides what to buy. Most businesses “speak” to the wrong brain and lose sales. When you “speak” to your customer’s lizard brain you’ll sell much more. This video, normally only available to Business Sparks members, shows you 6 ways to excite a lizard. [...]

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The Stories Your Customers Love to Hear

October 10, 2012

People buy from people and they choose the person who elicits the right feelings, not the person with the best arguments. The best and fastest way to elicit the right feelings is to tell stories. For thousands of years our ancestors sat round fires and exchanged stories. These stories were crucial to their survival: where [...]

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Is This Mismatch Hurting Your Business?

September 23, 2012

Is there a mismatch between what you’re selling and what your customers want to buy? This mismatch shows itself: when the same approach is taken with every customer when no one asks what the customer really wants when assumptions are made when we jump to conclusions when we’re in a hurry when we’re tired This [...]

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