Winning Offer

See how you can get an almost unfair advantage in attracting new clients and growing your business.

What Are You Really Selling?

September 11, 2012

Or more importantly what are your customers really buying?     Charles Revson, the founder of Revlon cosmetics understood what he was really selling.   Whatever your product or service is, stop and ask yourself: What am I really selling? What does your service do for your customers? How does it make them feel? How [...]

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Do You Have The Heart of a Paralympian?

September 8, 2012

Hannah Cockroft and Mel Nicholls On a balmy evening in September a small band of talented Paralympians inspired 80,000 people with their sporting excellence. The GB athletes Hannah Cockroft, David Weir and Jonnie Peacock sparked more noise and euphoria in a stadium than I’ve ever heard in my life. David Weir’s 800m race was the [...]

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I’m Your Customer: Here Are 19 Things You Should Know

August 3, 2012

I’m a customer who’s interested in your service. Here are some things you should know about me: I’ll judge you in seconds and I can tell in a heartbeat if you want to help me or if you’re just going through the motions. You don’t know it but I might have already decided not to [...]

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Are You Unique or Are You Invisible?

June 18, 2012

Coffee break posts are sometimes slightly “off topic” from the main goal of this blog to help educate and equip you for greater success with your business. My kids love this video. I love it too and some of it’s shot in Edinburgh, where I was born. It’s a clip of Danny MacAskill, a Scottish trials cyclist showcasing his [...]

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Will You Have A Business in 5 Years?

May 29, 2012

10 years ago… China’s economy was 3x smaller No one spoke of “austerity” Amazon was tiny Google was a baby Facebook hadn’t been born yet Apple had just launched the iPod Only half of us had mobile phones Tesco didn’t deliver food I couldn’t bank online There were only 4 channels on my TV And [...]

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The Power of Vulnerability

May 28, 2012

Coffee break posts are sometimes slightly “off topic” from the main goal of this blog to help educate and equip you for greater success with your business. Who knows some might prompt a spark of inspiration. Here’s an excellent TED talk by Brené Brown where she shares her research into the importance of connection. She’s a great [...]

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Do You Earn What You’re Worth?

May 17, 2012

The answer’s no for many business owners and it’s a major frustration. We’re going to tackle this by checking out the price of a carrot. Why the carrot? Here’s the story. My frugal, Scottish mother once opened my fridge and discovered a bag of carrot batons. She couldn’t believe a son of hers had actually [...]

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The Simple Secret That Turns Customers Into Raving Fans

April 13, 2012

How to give your sales a dramatic boost After training as a Pharmacist I started working for Boots the Chemist’s. Pretty soon I stopped counting tablets and started managing shops. [Boast alert] They discovered I was good at it. So good they kept promoting me. Here’s my simple secret. I chatted to customers and gave [...]

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