Winning Thinking

Sharing the best ideas to boost your business


January 28, 2013

The mountain of Lochnagar towers above Ballater, a small town on the edge of the Cairngorms with a very special butchers shop. Michael Sheridan began trading in 1963 from a small van and he soon had his own shop in Ballater. I was reminded of Sheridan’s when I bought some revolting sausages from a well [...]

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Surge in Online Sales

January 8, 2013

A surge in retail online sales proves that more of your customers browse and buy online. UK like for like retail sales rose by just 0.3% in December 2012, but online sales stormed ahead by 17.8%. Total retail sales increased by 1.5%. Morrisons had a poor Christmas with sales falling by 2.5%. Their chief executive [...]

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How To Use Crowd Funding For Capital, Revenue and PR

December 19, 2012

Crowd Funding is booming and enables just about anyone with a great idea to ask the “crowd” for small sums of money. If enough of the “crowd” support the idea these small sums can add up to a significant investment, funding the idea to fruition. Here’s how it works The person seeking backing promotes their [...]

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How To Get Your Website To Soar

December 13, 2012

Thank you to everyone who attended the webinar hosted by Ann and Steven. I’m particularly grateful to those of you who submitted your websites for feedback. On this page you’ll find a copy of the webinar. I’ve also added a bonus video called “Why Don’t They Convert?” You simply must watch this video because it [...]

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Triumph or Disaster?

December 7, 2012

A farmer had only one horse. One day, his horse ran away. All the neighbours came by saying, “I’m so sorry. This is such bad news. You must be so upset.” The man just said, “We’ll see.” A few days later, his horse came back with twenty wild horses. The man and his son corraled [...]

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No Argument in the World Can Ever Compare With One Dramatic Demonstration

December 5, 2012

4 minutes ago I ordered some Sugru. I heard about it for the first time last Friday and was intrigued enough to watch this video. What an amazing product and this video proves this quote from Claude Hopkins: “No argument in the world can ever compare with one dramatic demonstration.” This video prompted me to order [...]

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Ever Worked For a Psychopath?

November 30, 2012

In this TED talk Jon Ronson reveals that 4% of execs are psychopaths. He discusses some of their traits… Have you ever worked for a psychopath?

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Did You Have a Quickie This Morning?

November 16, 2012

When my son Callum was born 6 years ago my mischievous brother Michael, a gallery owner in York, gave him a bronze snail. Now I’m not a pushy parent; it’s just that a snail didn’t quite match my expectations of this tiny child growing up to become the athletic saviour of Scottish rugby. I now [...]

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