I’m Your Customer: Here Are 19 Things You Should Know

by Steven Hourston on August 3, 2012

I’m a customer who’s interested in your service. Here are some things you should know about me:

  1. I’ll judge you in seconds and I can tell in a heartbeat if you want to help me or if you’re just going through the motions. You don’t know it but I might have already decided not to buy from you
  2. Genuinely warm and friendly service means more to me than you can imagine
  3. I like to feel that I’m at the centre of your universe. When you really listen to me I’ll tell you anything you need to know to make the sale
  4. My life is stressful and if you can reduce that stress you’ll become very valuable to me
  5. Don’t make me think – I don’t have time. Make your service or product super-easy to use or do it for me
  6. I want to feel like I’m getting real value for money. Often I’ll pay a premium for speed, ease, convenience and extra value
  7. I’m more insecure than you think
  8. I’m lazier than you think.
  9. I pretend to know more than I do. Make me feel cleverer than I am
  10. Never embarrass me
  11. Tell me about exciting new things
  12. Keeping and protecting what’s mine is more important to me than buying something new
  13. I want to add you to my list of people I can trust, but I’ve been let down too often. You’ll make the list if you do exactly what you say you’ll do
  14. Don’t let me down if I recommend you to a friend
  15. I’m more likely to recommend you if you ask me to
  16. I like little extras and nice surprises
  17. Why don’t you ever ask me how your service can be improved? I’ve got some good ideas and just asking will make me more loyal to you
  18. Keep in touch or I’ll forget about you
  19. Always thank me for my business

Steven can help you to grow your business so you can earn the rewards you deserveClick here to watch 4 Free videos and see how you can grow your sales and profits fast.

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