Your Customer’s Lizard Brain Does the Buying

by Steven Hourston on October 12, 2012

You’ve got 3 brains inside your head but only one of them decides what to buy.

Most businesses “speak” to the wrong brain and lose sales. When you “speak” to your customer’s lizard brain you’ll sell much more.

This video, normally only available to Business Sparks members, shows you 6 ways to excite a lizard.

Here are a couple of members comments:

“Brilliant video Steven. It makes business seem so easy. Lots to think about.” Rachael.

“This is a great video, its given me so many ideas. I love your examples and I know I’m going to be thinking about lizards for weeks.” Claire

{ 2 comments… read them below or add one }

Ripely October 19, 2012 at 10:13 pm

This is a great reminder to just keep it simple – thanks. Sometimes I get too carried away trying to rationalise what the ‘cleverest way’ of expressing something about my services might be. But I guess I should just go for the lizards!!


Steven Hourston November 2, 2012 at 2:39 pm

Hi Ripley, I think a combination is best. Be clever and go for the lizard brain. Be true to yourself and experiment until you’re happy with the response you get.


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