Is there a mismatch between what you’re selling and what your customers want to buy?
This mismatch shows itself:
- when the same approach is taken with every customer
- when no one asks what the customer really wants
- when assumptions are made
- when we jump to conclusions
- when we’re in a hurry
- when we’re tired
This makes it impossible for a lot of businesses to connect with many of their customers.
So they turn up the volume and try to force their customers to buy…
They hype what they’re selling, slash their prices and use hard sales tactics.
But even the most desperate sales techniques don’t work.
Fortunately there’s a much better way. And customers love it.
Read this post: What Are You Really Selling?