Which Photo Got 108% More Conversions?

by Steven Hourston on January 3, 2013

One of these photos gave a business 108% more enquiries.

Which one’s the winner?

You’ll find out in this short video which is normally only available to members of Business Sparks. You’ll also discover how to choose the best photo for your website.

Most of your competitors mistakenly choose the wrong photo – you’ll see what I mean when you’ve watched this.

My aim is to ignite your business growth online

This is one of the short, inspiring videos that help members of Business Sparks to transform their business. There are many more just like this one.

Each video shows you exactly what to do in just 5 to 15 minutes. That’s what’s fantastic about video – it can actually feel like I’m showing you what to do in person and we’re working together.

Grab your share of the booming internet economy in 2013

You can grab your share of the booming internet economy – and it’s easier than you might think, because the things that really work can be broken into relatively simple steps.

And step by step you’ll begin to reap the rewards.

You know there’s no such thing as an overnight success, but you will enjoy some quick wins. You can expect a surge in sales of between 20-50% in 60 days.

Every video has to pass 3 tests:

1. Will it ignite your business growth online?
2. Will it help you to take a step forward every day?
3. Is this easy to understand with clear actions?

The videos are available on the Business Sparks members website, so you can watch them where and when you want to. And as you see them, if you have any questions or comments you’ll quickly get a personal response from me.

1. Will it ignite your business growth online?

Everything on this website is challenged by this question. If it’ll grow your business it’s here; if not, it isn’t. I keep it simple.

This question was inspired by the British Cycling Team after their success in Beijing at the 2008 Olympics. Their goal is to win gold by being faster than their competitors. Sometimes they win by the width of a tyre.

They challenge everything they do with one simple question:

‘Will this make the bike go faster?’

Sometimes their riders are physically sick because of their training. But they train that hard because it makes their bike go faster.

Other choices are easier. They discovered that by showing each rider how to properly wash their hands they got fewer infections. Fewer infections meant less training days lost to illness, which made the bike go faster.

Each athlete takes their own pillow when they travel because they get a better night’s sleep. The bike goes faster because they are properly rested.

If something will make their bike go faster, they’ll do it, whether it’s easy or hard. If it won’t, they ignore it.

And they repeated their success at the London Olympics, winning more gold medals than anyone else because of this focus.

The simple goal for Business Sparks is to Ignite Your Business Growth Online.

Instead of asking:

  • “Will this make the bike go faster?”

I ask:

  • “Will this ignite your business growth online?

2. Will this help you to take a step forward every day?

The best way to motivate people is…

…to help them take a step forward every day.

When you’re at work, nothing beats the feeling of making progress towards a goal that means a lot to you. And what could mean more than taking positive steps towards growing your business?

When you’re motivated and happy at the end of the workday, it’s probably because you’ve achieved something, however small. When you have a run of good days your energy increases and so does your confidence and belief. Success really does breed success.

If you’ve had a bad day, it’s usually because of a setback. If you have too many bad days you can quickly lose enthusiasm.

Even small wins boost your motivation. You don’t need to find a cure for cancer; you just need to get nearer to a goal that matters to you.

Every video and comment is designed to help you to take a positive step towards growing your business.

Ok, we both know this is common sense – but it’s so rare. And it’s why Business Sparks members get such spectacular results.

3. Is this easy to understand with clear actions?

When your business gets zapped by Business Sparks it’s going to grow fast.

Your growth will ignite because everything you see is easy to understand and easy to do.

Like a spark, clarity ignites, enabling you to reach your goals. I’ve worked hard, so you don’t need to.

“Techie” language is banned – this is the place for straight-talking and simplicity. That doesn’t mean the content is simplistic or “dumbed-down” – it’s not. Some people hide behind jargon, Business Sparks zaps through it.

If ever you’re stuck or confused, leave a question or comment after the video and you’ll get a personal response from me.

Is Business Sparks right for me?

Yes, if you’re serious about turning your dreams of success into reality.

No, if you’re unwilling to change and try new ideas. It’ll take a little effort to enable your business to fund your ideal lifestyle and if you aren’t prepared to take action you should probably continue your endless search on Google.

Before you go, pause and think of the cost of trying to do it all by yourself. It’s almost certain you’ll make the wrong choices and waste days, weeks or months going down the wrong path.

Deep down you know it doesn’t make sense and you’ll miss the chance to leapfrog ahead to the success you dream of.

What’s the investment?

Members normally invest £67 a month. One of my recommendations is to test different price points to measure the impact on conversions, so this month I’m testing £47, including VAT (i.e. £37.60 ex VAT).

Why am I testing such a low price?

Because I want this to be an easy decision for you. You also have my personal guarantee that you can get a refund at any time in the first 30 days if you’re not thrilled with your membership. And you’re free to leave whenever you want – just let me know.

Let’s get your New Year off to a flying start and spark a transformation in your business.


{ 4 comments… read them below or add one }

Mark January 8, 2013 at 12:04 pm

Great video. I have never thought about what pictures I use. If I’m honest I have just used them to have something there or because they look ok. I have never thought that there could be the ‘wrong’ photo! Time to take a fresh look.


Steven Hourston January 8, 2013 at 12:13 pm

Hi Mark and thanks for your comment.
You’re not alone, many websites have photos added almost as an afterthought. They don’t really add value and fail to do what they should, which is to help propel the visitor into taking the action.


Rachael January 8, 2013 at 1:56 pm

Great video. So much to think about. Time to put my face instead of hubby’s on our site! Rachael
Rachael recently posted..Happy Christmas EveryoneMy Profile


Steven Hourston January 8, 2013 at 2:36 pm

Happy New Year Rachael. You’ve seen this video already so bonus points to you for watching it again. I’m sure your photo will get more responses than your hubby’s, but you’ll never know until you test the response.
Here’s to a brilliant 2013 for Fox Plumbing in Swansea.


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