Which Emotions Are Triggered By Your Service Or Product?

October 15, 2012

Unless you serve Spock, you must compete in the marketplace of emotions. Emotion drives human behaviour. Neuroscientists and psychologists have studied how our brains are activated when making buying decisions. And they’ve made a surprising discovery. Customers think they consciously decide what they buy, but that’s not what the scientists have found. They’ve discovered that our [...]

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Escape the Recession

June 21, 2012

If you’re a business owner I believe it’s vitally important for you to know these 5 facts: In the UK, sales at companies with a strong internet presence increased 6 times faster than those with no internet presence The UK is the most internet-based economy in the world The British internet economy is booming and [...]

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Will You Have A Business in 5 Years?

May 29, 2012

10 years ago… China’s economy was 3x smaller No one spoke of “austerity” Amazon was tiny Google was a baby Facebook hadn’t been born yet Apple had just launched the iPod Only half of us had mobile phones Tesco didn’t deliver food I couldn’t bank online There were only 4 channels on my TV And [...]

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