Customer Engagement

Special

January 28, 2013

The mountain of Lochnagar towers above Ballater, a small town on the edge of the Cairngorms with a very special butchers shop. Michael Sheridan began trading in 1963 from a small van and he soon had his own shop in Ballater. I was reminded of Sheridan’s when I bought some revolting sausages from a well [...]

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No Argument in the World Can Ever Compare With One Dramatic Demonstration

December 5, 2012

4 minutes ago I ordered some Sugru. I heard about it for the first time last Friday and was intrigued enough to watch this video. What an amazing product and this video proves this quote from Claude Hopkins: “No argument in the world can ever compare with one dramatic demonstration.” This video prompted me to order [...]

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But You Promised…

December 3, 2012

Last Saturday I promised to take the kids swimming. I’d enjoyed a few glasses of red wine on Friday evening, so when they jumped on me while it was still dark on Saturday morning I groaned that we’d go on Sunday instead. But dad you promised… 2 hours later I was being drowned by sea-monsters [...]

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How to Increase Your Customer Engagement by 9x

November 28, 2012

Have you ever done a psychometric test? You answer a lot of strange questions and in return get a detailed profile, that’s disturbingly accurate. The first one I ever did revealed… “Steven understands the need for rules and regulations, but he may not wish to be personally bound by them.” I read that and thought [...]

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