Customer Value

No Argument in the World Can Ever Compare With One Dramatic Demonstration

December 5, 2012

4 minutes ago I ordered some Sugru. I heard about it for the first time last Friday and was intrigued enough to watch this video. What an amazing product and this video proves this quote from Claude Hopkins: “No argument in the world can ever compare with one dramatic demonstration.” This video prompted me to order [...]

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Which Emotions Are Triggered By Your Service Or Product?

October 15, 2012

Unless you serve Spock, you must compete in the marketplace of emotions. Emotion drives human behaviour. Neuroscientists and psychologists have studied how our brains are activated when making buying decisions. And they’ve made a surprising discovery. Customers think they consciously decide what they buy, but that’s not what the scientists have found. They’ve discovered that our [...]

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Are You Unique or Are You Invisible?

June 18, 2012

Coffee break posts are sometimes slightly “off topic” from the main goal of this blog to help educate and equip you for greater success with your business. My kids love this video. I love it too and some of it’s shot in Edinburgh, where I was born. It’s a clip of Danny MacAskill, a Scottish trials cyclist showcasing his [...]

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The Simple Secret That Turns Customers Into Raving Fans

April 13, 2012

How to give your sales a dramatic boost After training as a Pharmacist I started working for Boots the Chemist’s. Pretty soon I stopped counting tablets and started managing shops. [Boast alert] They discovered I was good at it. So good they kept promoting me. Here’s my simple secret. I chatted to customers and gave [...]

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