Customers

Amazon, Google and Starbucks: Do the Right Thing.

November 20, 2012

Did you know that Stephen Fry’s favourite utensil is the snappily named “3 in 1 Aluminium Apple Peeler Corer Slicer Cutter Machine?” 104 reviewers on Amazon agree with him giving it 4.4 stars out of 5. My kids love it. In June I bought a Digital Tyre Inflator on Amazon because 348 people gave it [...]

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The Stories Your Customers Love to Hear

October 10, 2012

People buy from people and they choose the person who elicits the right feelings, not the person with the best arguments. The best and fastest way to elicit the right feelings is to tell stories. For thousands of years our ancestors sat round fires and exchanged stories. These stories were crucial to their survival: where [...]

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Escape the Recession

June 21, 2012

If you’re a business owner I believe it’s vitally important for you to know these 5 facts: In the UK, sales at companies with a strong internet presence increased 6 times faster than those with no internet presence The UK is the most internet-based economy in the world The British internet economy is booming and [...]

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Will You Have A Business in 5 Years?

May 29, 2012

10 years ago… China’s economy was 3x smaller No one spoke of “austerity” Amazon was tiny Google was a baby Facebook hadn’t been born yet Apple had just launched the iPod Only half of us had mobile phones Tesco didn’t deliver food I couldn’t bank online There were only 4 channels on my TV And [...]

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