Emotions

Special

January 28, 2013

The mountain of Lochnagar towers above Ballater, a small town on the edge of the Cairngorms with a very special butchers shop. Michael Sheridan began trading in 1963 from a small van and he soon had his own shop in Ballater. I was reminded of Sheridan’s when I bought some revolting sausages from a well [...]

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No Argument in the World Can Ever Compare With One Dramatic Demonstration

December 5, 2012

4 minutes ago I ordered some Sugru. I heard about it for the first time last Friday and was intrigued enough to watch this video. What an amazing product and this video proves this quote from Claude Hopkins: “No argument in the world can ever compare with one dramatic demonstration.” This video prompted me to order [...]

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But You Promised…

December 3, 2012

Last Saturday I promised to take the kids swimming. I’d enjoyed a few glasses of red wine on Friday evening, so when they jumped on me while it was still dark on Saturday morning I groaned that we’d go on Sunday instead. But dad you promised… 2 hours later I was being drowned by sea-monsters [...]

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Which Emotions Are Triggered By Your Service Or Product?

October 15, 2012

Unless you serve Spock, you must compete in the marketplace of emotions. Emotion drives human behaviour. Neuroscientists and psychologists have studied how our brains are activated when making buying decisions. And they’ve made a surprising discovery. Customers think they consciously decide what they buy, but that’s not what the scientists have found. They’ve discovered that our [...]

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Your Customer’s Lizard Brain Does the Buying

October 12, 2012

You’ve got 3 brains inside your head but only one of them decides what to buy. Most businesses “speak” to the wrong brain and lose sales. When you “speak” to your customer’s lizard brain you’ll sell much more. This video, normally only available to Business Sparks members, shows you 6 ways to excite a lizard. [...]

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The 2 Minute Body Posture That Can Increase Your Chance of Success

October 12, 2012

Watch Amy Cuddy’s fascinating TED talk:  Your body language shapes who you are. Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” – standing in a posture of confidence, even when we don’t feel confident – can affect testosterone and [...]

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What Are You Really Selling?

September 11, 2012

Or more importantly what are your customers really buying?     Charles Revson, the founder of Revlon cosmetics understood what he was really selling.   Whatever your product or service is, stop and ask yourself: What am I really selling? What does your service do for your customers? How does it make them feel? How [...]

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