More Clients

But You Promised…

December 3, 2012

Last Saturday I promised to take the kids swimming. I’d enjoyed a few glasses of red wine on Friday evening, so when they jumped on me while it was still dark on Saturday morning I groaned that we’d go on Sunday instead. But dad you promised… 2 hours later I was being drowned by sea-monsters [...]

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A Talented Entrepreneur Who Endured 9 Months of Stomach-Churning Worry

November 22, 2012

Simon’s integrity struck me the minute he opened his mouth. He’s hard working, enthusiastic and honest and his voice conveys these values. We had our first conversation on the phone and meeting him in person reinforced my initial impression. I watched him as he served a customer, although he didn’t notice, because his customer had [...]

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What’s The Best Feeling You Can Give Your Customer?

November 22, 2012

Jamie, my second son is 3 and he’s the most physical human being I’ve ever encountered. He has no concept of personal space much to the annoyance of his older brother, Callum. He also demands complete attention, which can occasionally test my legendary patience. If he detects even a hint of multi-tasking or wavering focus [...]

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Personal Branding: How to Fill Page 1 of Google With Your Name

October 31, 2012

When did you last Google yourself? Your customers, suppliers and contacts check you out on Google all the time. Do they see an impressive personal brand dominating the page? Do the results prompt them to use your services, or do they put them off? Google yourself right now… Google …does every result positively promote you and [...]

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Which Emotions Are Triggered By Your Service Or Product?

October 15, 2012

Unless you serve Spock, you must compete in the marketplace of emotions. Emotion drives human behaviour. Neuroscientists and psychologists have studied how our brains are activated when making buying decisions. And they’ve made a surprising discovery. Customers think they consciously decide what they buy, but that’s not what the scientists have found. They’ve discovered that our [...]

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Your Customer’s Lizard Brain Does the Buying

October 12, 2012

You’ve got 3 brains inside your head but only one of them decides what to buy. Most businesses “speak” to the wrong brain and lose sales. When you “speak” to your customer’s lizard brain you’ll sell much more. This video, normally only available to Business Sparks members, shows you 6 ways to excite a lizard. [...]

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The 2 Minute Body Posture That Can Increase Your Chance of Success

October 12, 2012

Watch Amy Cuddy’s fascinating TED talk:  Your body language shapes who you are. Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” – standing in a posture of confidence, even when we don’t feel confident – can affect testosterone and [...]

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How To Win More Customers In 5 Easy Steps

September 14, 2012

What business are you in? If you could wave a magic wand and make one wish come true for your business, what would you choose? If I were you, I’d wish for hoards of eager customers. Here’s a story to explain why. The other night we abandoned our 3 kids and went in search of [...]

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