Which Emotions Are Triggered By Your Service Or Product?

October 15, 2012

Unless you serve Spock, you must compete in the marketplace of emotions. Emotion drives human behaviour. Neuroscientists and psychologists have studied how our brains are activated when making buying decisions. And they’ve made a surprising discovery. Customers think they consciously decide what they buy, but that’s not what the scientists have found. They’ve discovered that our [...]

Read the full article →

What Are You Really Selling?

September 11, 2012

Or more importantly what are your customers really buying?     Charles Revson, the founder of Revlon cosmetics understood what he was really selling.   Whatever your product or service is, stop and ask yourself: What am I really selling? What does your service do for your customers? How does it make them feel? How [...]

Read the full article →