Stories

Triumph or Disaster?

December 7, 2012

A farmer had only one horse. One day, his horse ran away. All the neighbours came by saying, “I’m so sorry. This is such bad news. You must be so upset.” The man just said, “We’ll see.” A few days later, his horse came back with twenty wild horses. The man and his son corraled [...]

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No Argument in the World Can Ever Compare With One Dramatic Demonstration

December 5, 2012

4 minutes ago I ordered some Sugru. I heard about it for the first time last Friday and was intrigued enough to watch this video. What an amazing product and this video proves this quote from Claude Hopkins: “No argument in the world can ever compare with one dramatic demonstration.” This video prompted me to order [...]

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Goose Bump Video of Blur Bassist Alex James Flying a Spitfire

October 20, 2012

What is it about the Spitfire that makes it so iconic? I remember painstakingly building and painting an Airfix model Spifire as a child. All these memories came flooding back when I read an excellent article by Alex James in my mother’s Sunday Telegraph. He movingly described his love of this aircraft and the amazing [...]

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The Stories Your Customers Love to Hear

October 10, 2012

People buy from people and they choose the person who elicits the right feelings, not the person with the best arguments. The best and fastest way to elicit the right feelings is to tell stories. For thousands of years our ancestors sat round fires and exchanged stories. These stories were crucial to their survival: where [...]

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